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Martin Krüger

Product Compliance expert in the Netherlands

Martin Krüger is a unique product compliance expert in the Netherlands. He has years of experience, and he is one of the best in this field as far as product compliance regulations in the Netherlands and EU products are concerned.

Martin Krüger is Product Compliance Lawyer in Amsterdam servicing clients such as manufacturers, importers, distributors, and retailers with a broad range of legal advice. His prior experience covers an extensive spectrum of industries (consumer goods and electronics, medical devices, hazardous materials).

With rich legal knowhow and sharp insight in the developing product compliance scene, Martin Krüger provides guiding expertise through the intricate regulatory maze and support to achieve optimal safety standards without compromising quality.

His commitment to excellence and client-centric approach make him a trusted advisor for businesses seeking to thrive in the Dutch and European markets.

Areas of Expertise


Services Offered

1. Regulatory Compliance Advice and Guidance

  • Interpreting and applying complex product regulations
  • Developing comprehensive compliance strategies
  • Assisting with product certification and CE marking
  • Ensuring labeling and packaging meet legal requirements

2. Risk Assessment and Mitigation

    • Identifying potential product safety and liability risks
    • Implementing robust quality control and testing protocols
    • Advising on product recalls and crisis management
    • Representing clients in regulatory investigations and enforcement actions


3. Regulatory Advocacy and Representation

  • Liaising with regulatory authorities on behalf of clients
  • Negotiating settlements and defending against enforcement actions
  • Participating in the development of new product regulations
  • Providing expert testimony and legal representation in court

4. Compliance Audits and Assessments

  • Conducting comprehensive audits of client’s product portfolio
  • Identifying non-compliance issues and providing remediation solutions
  • Assisting with the implementation of compliance management systems
  • Providing ongoing compliance monitoring and reporting

5. Contract Drafting and Negotiation

  • Preparing and reviewing contracts related to product development, manufacturing, and distribution
  • Negotiating terms and conditions to protect client’s interests
  • Advising on supply chain agreements and liability allocations

6. Litigation and arbitration

  • Discussion with supervising authorities (NVWA, ILT, Arbeidsinspectie)
  • Legal proceedings before the Dutch civil District courts
  • Arbitration (ICC, NAI, ICDR etc.)

His German background and English-language schooling enable Martin to provide optimal service to clients with cross-border cases and issues. Martin has extensive experience advising players in the European and international industry in the chain extending from the designer, producer, importer, distributor, and retail to the consumer. His understanding of and experience with other business cultures enables Martin to provide his clients with the best possible support in negotiations and dispute resolution involving foreign parties. In addition to his work as a lawyer, Martin regularly gives lectures and workshops.

His special focus is on issues of product safety, (European and international) product regulations (e.g. CE marking), product liability, and occupational health, as well as safety legislation and regulations. Martin assists his clients in drafting documents such as general terms and conditions, agreements with suppliers, and purchase agreements and assists clients during inspections by government authorities. If a dispute cannot be resolved out of court, Martin in his capacity as litigator also licensed to conduct legal proceedings.

Martin has registered the following principal (and secondary) legal practice areas in the Netherlands Bar’s register of legal practice areas (rechtsgebiedenregister):

– Civil Law (general practice)
– Civil procedural law – Litigation

Based on this registration, he is required to obtain ten training credits per calendar year in
each registered principal legal practice area in accordance with the standards set by the
Netherlands Bar.

Dutch Dispute resolution attorney

(EU) Product Law specialist

Contract lawyer